Secrets of the Supermarket Own-Brands

IKEA: How Do They Really Do It?

October 2022 •English

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

Quarantine

May 2021 •Spanish

A short film of the first weeks of strict national lockdown, filmed in Barcelona on a classic home video camera Hi8. Narrates the story of three women who share a flat and who create a microworld not only to survive the global pandemic but also to survive themselves.

Isle of Flowers

September 1989 •Portuguese

A tomato is planted, harvested and sold at a supermarket, but it rots and ends up in the trash. But it doesn’t end there: Isle of Flowers follows it up until its real end, among animals, trash, women and children. And then the difference between tomatoes, pigs and human beings becomes clear.

American Thrift: An Expansive Tribute to the "Woman American"

January 1962 •English

Chevrolet presents this tribute to the American woman and her thrifty ways with money. The film also salutes the individuality of the Amerian citizen and the variety of choices we have in the marketplace.

Buy Now! The Shopping Conspiracy

November 2024 •English

This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.

Czech Dream

June 2004 •Czech

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

24 Hours in Waitrose

December 2024 •English

From fresh local produce to ethically sourced ingredients, step behind the scenes with the UK's royally acclaimed supermarket.

The Twenty Dollar Miracle

January 1967 •English

The American woman is the best dressed woman in the world. This is due to Yankee ingeniuty, which makes a fashionable, well-made dress to sell for twenty dollars or less.

Quand le sommeil est d'or

November 2024 •French

The Superstores Wars or the Survival of the Strongest

February 2018 •French

This film tells the story of the economic war between the four main companies of the large retailers. This war symbolizes the transformation of the economy of the consumption over the last 50 years. It also questions the present and future stakes: how to imagine the 21th century's consumption style.

Fear No Fruit

March 2015 •English

A chronicle of Frieda Caplan's rise from being the first woman entrepreneur on the L.A. Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing over 200 exotic fruits and vegetables to U.S. supermarkets. Still an inspiration at 91, Frieda's daughters and granddaughter carry on the business legacy.

Mass-market retailing: The end of a system?

September 2021 •French

The supermarket chains used to seem unbeatable, capturing the lion’s share of the grocery market. But for some years now they have been in crisis. In the wake of a fierce price war, retailers are resorting to increasingly aggressive commercial negotiation methods at the expense of suppliers, farmers and producers. Further competition is coming from the tech giants as Amazon and Alibaba invest in the food industry. What are the implications of all these changes on working conditions, the quality of our food and the future of our planet?

The King’s High Street: Inside St James’

August 2023 •English

St James's in London is renowned for being Britain's poshest high street. We meet the characters who run the stores, and the customers who buy their premium products.

Sous le bio, la malbouffe

November 2021 •French

Sales of organic products have increased tenfold in 20 years. In 2020, the market will have exceeded 13 billion euros in sales. The heavyweights of the food industry are surfing on this consumer craze for healthy food by offering more and more "green" products. But organic does not necessarily mean nutritionally balanced.

The Mexia Incident

May 2025 •English

A short documentary covering the horrific events behind the Mexia Supermarket which took place in 1999.

Život peněz

January 1957 •Czech

Inside Lidl at Christmas

December 2020 •English

Does the supermarket offer the cheapest Christmas cheer? The Wynne family put the store through its paces, to find out whether it offers the cheapest turkey and trimmings.

Dutti der Riese

September 2007 •German

Documentary about Swiss grocery store pioneer Gottlieb Duttweiler

Nutrition: The Consumer and The Supermarket

January 1976 •English

Combines consumer interviews and an analysis of the products and merchandising techniques used in supermarkets to show shoppers how to select the best nutritional value for their food dollar. Explains the basic food groups available and explores the role of advertising, store layout, packaging, and labeling in consumer decision making.

Inside Aldi at Christmas

December 2019 •English

Learn how the budget supermarket conquered Christmas in Britain and what random delights are on offer in the famous and festive middle aisle, as one family sees how many gifts they can get for £100.