Behind the Screens, Hollywood Goes Hypercommercial

Behind the Screens, Hollywood Goes Hypercommercial

Hollywood Goes Hypercommercial

Genres

Documentary

OverView

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

Others

Budget

$--

Revenue

$--

Status

Released

Original Language

English

Runtime

37 mins

Rating

0/10

Release Date

01 January 2000

Country

United States of America

Cast

Jeremy Pikser

Jeremy Pikser

himself

Mark Crispin Miller

Mark Crispin Miller

himself

Robert McChesney

Robert McChesney

himself

Susan J. Douglas

Susan J. Douglas

herself

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